Brief & capacity
Confirm the brief and the capacity before anything is promised.
Deliverables, access, decision owners, and reviewers get written down, then checked against real capability, volume, and turnaround. No standing promise of unlimited production, instant starts, or fixed throughput.
- Deliverables
- Access & decision owners
- Reviewers
- Capability
- Volume
- Turnaround
- What you gain
- A scope and capacity check completed before your agency commits anything to the client.
- What we do
- Write down deliverables, access, decision owners, and reviewers, then confirm capability, volume, and turnaround against the accepted brief.
- How we assess it
- Compare the brief against available capacity before qualification closes — no standing promise of unlimited production or instant starts.