Social media and content
Strategy, a monthly production cadence, and a review rhythm run as one system on Meta and TikTok. Formats follow the buyer question, not the platform trend, over a minimum three-month engagement.
Illustrative customer journey
- Strategy & pillarsPillar APillar BPillar CMapped to buyer questions
- Production batchOne batch, every format
- Review & approvalDraft batchApproved to schedule
- Publish & measureRead against the plan, not the trend
Scroll to follow the journey
Meta: Facebook and Instagram organic
TikTok: Short-form organic
- Meta: Facebook and Instagram organic
- TikTok: Short-form organic
What we produce
Formats follow the pillar, not the platform trend.
Content pillars name the questions a buyer asks before they act. The format is chosen to answer one well.
Content pillars
Three or four recurring themes tied to real buyer questions, agreed before production starts.
Short-form video
Native to Meta and TikTok, built to answer one question and hold attention past the first second.
Carousels and static posts
Used where a claim needs a slower read than a video allows.
Repurposing
One shoot or one idea, cut into every format each pillar and platform needs.
How it runs
A four-week cadence, repeated every month.
The same rhythm runs each cycle: plan, produce, review, publish.
Week 1 · Plan
Confirm the calendar, the source material on hand, and the buyer question each pillar answers this month.
Week 2 · Produce
Shoot and cut the batch — short-form video, carousels, and static posts — against the calendar.
Week 3 · Review
Drafts move through the agreed approval path. Nothing is scheduled before sign-off.
Week 4 · Publish
The batch goes live on schedule. Reach and engagement are read against the plan for next month.
Review rhythm and inputs
Every batch is approved before it publishes.
Nothing goes live without a named reviewer. The system depends on what the client supplies each cycle.
- Approval path
- One named reviewer signs off on the batch before anything is scheduled.
- Brand and claims guardrails
- Claims about the product or service stay inside what the client can stand behind.
- What the client supplies
- Source footage, product access, brand assets, and a reachable approver each cycle.
- What happens without it
- A missed review or a late asset moves that week's batch to the next cycle, not around it.
Who this is for
Built for a three-month commitment, not a single post.
A content system needs one full cycle before the pattern is worth reading.
Ready
A reachable approver, existing brand assets or access to raw material, and patience for a minimum three-month run.
- ·A named approver each cycle
- ·Product, service, or footage access
- ·Meta and TikTok accounts already live
Not yet
A single post will not carry a launch, and a team that cannot commit three months will not get a fair read from this system.
- ·No approver available on a cadence
- ·No footage or brand access yet
- ·Looking for one post, not a system
Three-month minimum, stated flatly
The engagement runs a minimum of three months before the cadence is judged. Reach, engagement, and inquiries depend on the audience, offer, and platform behavior — we control the system, not the platform.
- ·Three-month minimum before review
- ·Formats and cadence fixed in the plan
- ·Ad spend is not part of this scope
Build the first three-month content cadence.
Share the audience, the offer, current accounts, available source material, and who reviews and approves each cycle.
A publishing system, built around the questions buyers ask.