For Shopify and WooCommerce stores
Find the leak before you buy more traffic.
Analytics, recordings, and a disciplined test loop — a redesign only happens once the evidence earns it.
Illustrative customer journey
- Recordings & analytics
- Hypothesis
- Test or redesign
- Lift held
Scroll to follow the journey
Google AnalyticsGoogle Analytics: Where the journey breaksMicrosoft ClarityMicrosoft Clarity: Session recordings and behavior
Shopify: Store and checkout
Research inputs
See the friction before guessing at a fix.
Analytics shows where visitors leave. Recordings and conversations show why.
Analytics
Where the journey breaks, by source, device, and page.
Session recordings
Real visits show hesitation, rage clicks, and abandoned forms.
Surveys
Buyers explain what almost stopped them from ordering.
Sales calls
Objections a form never captures, heard directly.
The loop
Observe, hypothesise, change, measure. Repeat only what held.
Every test runs the same four stages before a change ships for good.
01
Observe
Analytics and recordings show where visitors hesitate, stall, or leave.
02
Hypothesise
Name the likely cause, and the result that would confirm or reject it.
03
Change
Ship one change to the page or the process — sized to the traffic it needs.
04
Measure
Hold the result over an agreed window before calling it a win.
When we test, when we redesign
A test without enough traffic is a redesign decision.
Some pages never reach a reliable sample size. We say so, then fix it directly.
- Test
- Enough traffic to reach a valid result — one change, one measured outcome.
- Redesign
- Traffic too thin for a fair test — the fix ships on research and judgment instead.
Who this is for
CRO works once traffic and a real store both exist.
Fit, access, and scope get confirmed together before anything starts.
Steady traffic, stalled conversion
Visitors arrive. Orders lag behind what that traffic should produce.
A funnel with a known leak
Cart, checkout, or a product page loses people at a consistent step.
Ready for research first
Willing to look at behavior before committing to a redesign.
Not for stores without enough traffic for a valid test; the redesign path fits better there.
Find the biggest leak before you spend more on traffic.
Bring your analytics, recordings, and funnel. You'll leave with the leak worth fixing first, and whether it's a test or a redesign.