Get better leads. Follow up faster.See what turns into revenue.
Fewer good leads disappear when the whole journey is connected — from acquiring qualified demand through response, CRM follow-up, sales handoff, and realized revenue.
For service businesses with the sales and delivery capacity to take on more work. We confirm fit, access, responsibilities, and a workable ad budget together before starting.
You have a lead problem if…
Volume rises while quality stays vague
Forms get counted. Nobody agrees what a qualified lead is.
Response depends on an inbox
Who owns the lead, how fast they answered, how many times they tried — invisible.
Marketing cannot see revenue
What happened in the CRM, in sales, and in realized revenue never makes it back to the ad decisions.
Connected lead-generation system
One path from ad to closed work.
Targeting, landing pages, qualification, CRM follow-up, sales handoff, and reporting share what they learn — instead of a lead disappearing between tools.
Illustrative workflow · Targeting: Target an offer the team can actually deliver.
Ad creativeSponsored
One service. One area. One offer.Construction · legal · insurance · education · healthcare
→
Offer definition
Service area
Timing and stage
Crew or intake capacity
Regulated work reviewed first
Illustrative workflow · Ads & pages: Connect the ad's promise to the page.
Landing page
Same problem. Same offer.
Enquiry form
Service needed
Location
Consent to contact
Source and consent carried to CRM
Illustrative workflow · Qualify & route: Qualify and route by industry, fit, and capacity.
Enquiry
→
Fit checkApproved fields only
→
Owner assignedMatched by capacity and specialty
No universal lead score
Illustrative workflow · CRM follow-up: Give follow-up a status, an owner, and a next step.
Pipeline cardStatus: Contacted
Attempts: 2 · Consent: on file
Next stepAppointment offered
Automation stays reviewed and recoverable
Illustrative workflow · Sales handoff: Hand sales an accepted opportunity, not a contact record.
Appointment bookedNeed, fit, and conversation attached
→
Proposal sentSales disposition required back
A contact record is not a handoff
Illustrative workflow · Reporting: Reconcile marketing, CRM, sales, and revenue.
Acquisition cohortCRM outcomesSales disposition
→
Review gateHuman-reviewed
→
ReportingRealized revenue traced to sourceNo campaign over-credited
Targeting
Target an offer the team can actually deliver.
Geography, service, urgency, capacity, exclusions, and claim limits get defined before anyone buys more demand.
Illustrative workflow · Targeting: Target an offer the team can actually deliver.
Ad creativeSponsored
One service. One area. One offer.Construction · legal · insurance · education · healthcare
→
Offer definition
Service area
Timing and stage
Crew or intake capacity
Regulated work reviewed first
What you gain
An offer scoped to what your team can actually deliver, by industry, geography, and capacity.
What we do
Define service area, timing, stage, eligibility, consent, and claim limits before demand increases.
How we assess it
Check the offer against crew and intake capacity, and against regulated-industry controls, before it goes live.
Ads & pages
Connect the ad's promise to the page.
Targeting, creative, page copy, and form qualify the same intent — and carry the source into the CRM.
Illustrative workflow · Ads & pages: Connect the ad's promise to the page.
Landing page
Same problem. Same offer.
Enquiry form
Service needed
Location
Consent to contact
Source and consent carried to CRM
What you gain
A landing page that keeps the ad's promise, qualifies the visitor, and carries source and consent into the CRM.
What we do
Align campaign targeting and creative with landing-page copy and form fields, matched to the offer, the market, and delivery capacity.
How we assess it
Trace whether the enquiry the page produces matches the demand the campaign promised.
Qualify & route
Qualify and route by industry, fit, and capacity.
No universal lead score. Each journey uses only approved fields and assigns an owner who can actually handle the request.
Illustrative workflow · Qualify & route: Qualify and route by industry, fit, and capacity.
Enquiry
→
Fit checkApproved fields only
→
Owner assignedMatched by capacity and specialty
No universal lead score
What you gain
A lead routed to the owner who can actually take it, not a shared inbox.
What we do
Score fit using only approved fields for that industry, then route by capacity and specialty.
How we assess it
Review routing acceptance and reason mix to confirm the fit check is working, not just running.
CRM follow-up
Give follow-up a status, an owner, and a next step.
The CRM makes response, attempts, consent, appointments, leakage, and escalation visible. Automation stays reviewed and recoverable.
Illustrative workflow · CRM follow-up: Give follow-up a status, an owner, and a next step.
Pipeline cardStatus: Contacted
Attempts: 2 · Consent: on file
Next stepAppointment offered
Automation stays reviewed and recoverable
What you gain
Every lead carries a status, an owner, and a next step, instead of waiting in an inbox.
What we do
Keep source, qualification, consent, conversation, attempts, and appointments together in the CRM, with automation that stays reviewed and recoverable.
How we assess it
Watch response time, attempts, and leakage against the owner responsible for each stage.
Sales handoff
Hand sales an accepted opportunity, not a contact record.
The handoff carries need, fit, source, conversation, and next commitment — and requires a sales disposition back.
Illustrative workflow · Sales handoff: Hand sales an accepted opportunity, not a contact record.
Appointment bookedNeed, fit, and conversation attached
→
Proposal sentSales disposition required back
A contact record is not a handoff
What you gain
Sales receives an accepted opportunity with the context to act, not a bare contact record.
What we do
Carry need, fit, source, conversation history, and the next commitment into the handoff, and require a disposition back.
How we assess it
Track sales acceptance, appointment attendance, and disposition against every handoff.
Reporting
Reconcile marketing, CRM, sales, and revenue.
Shared identifiers connect the acquisition cohort to realized outcomes — without crediting a campaign for more than the evidence supports.
Illustrative workflow · Reporting: Reconcile marketing, CRM, sales, and revenue.
Acquisition cohortCRM outcomesSales disposition
→
Review gateHuman-reviewed
→
ReportingRealized revenue traced to sourceNo campaign over-credited
What you gain
A reconciled view from acquisition cohort to realized revenue, without over-crediting a campaign.
What we do
Connect shared identifiers across marketing, CRM, sales, and revenue systems before any automation acts on the pipeline.
How we assess it
Keep ownership, human review, and visible failures in every repeatable reporting workflow.
From numbers to decisions
Measure the health ofevery handoff.
Three questions keep acquisition, follow-up, and sales focused on qualified work — not raw lead counts.
Cost
What does a qualified lead actually cost?
Leads
Qualified filter
$Cost per qualified lead
Filter raw enquiries down to validity, fit, and routing acceptance before costing anything. A cheap lead that fails the fit check is not a cheap qualified lead.
Track delay, attempts, and appointment rate from the moment an enquiry arrives — not from whenever the inbox gets checked. No fixed time claims; the CRM makes the actual clock visible.
Follow the path from accepted handoff through appointment, proposal, and disposition. Record close and loss reasons against realized revenue, under agreed definitions.
Paid directly to the ad platforms, so you keep ownership of accounts and budget.
Software subscriptions
Store apps, email platform, CRM, and other tools stay on your own accounts.
One-time setup fee
Quoted per brand after the free consultation, before you commit.
Creative production
Photo and video shoots, UGC, and other production are quoted when needed.
Pricing questions
How is the setup fee decided?
It depends on what your accounts, tracking, and systems need before work can start. We quote it per brand after the free consultation, so you see the full cost before committing.
Is ad spend included in the monthly fee?
No. You pay the ad platforms directly. The monthly fee covers our strategy, management, and reporting — never a share of your budget.
Can I switch or cancel my plan?
Yes. Paid media and Paid media + email can be switched or cancelled at any time; the change applies from your next billing cycle. Full growth has a 3-month minimum, then works the same way.
Are there limits on platforms, campaigns, or emails?
No per-channel caps. Each plan covers every platform within its scope, and we agree priorities with you on each strategy call.
Which plan should I start with?
Bring your lead numbers and sales process to the free consultation. We will recommend the smallest plan that fixes your biggest leak first.
Prices in USD, excluding tax. Setup fee quoted per brand. Ad spend, software subscriptions, and creative production are billed separately.
Client outcome evidence is pending.
Pending approval
No permissioned VividCraft lead-generation case study is published yet. Raw lead counts, prototype figures, and founder experience are not presented as client results.
Diagnose the whole system,not just the campaigns.
Three priorities across acquisition, qualification, response, CRM, sales, and revenue — and a direction to act on.
